Social Media Marketing
NJSM: Keeping Events Alive Online (During Lockdown)
Pivoting a live events company into a full-scale online studio brand when the venues went dark.
Project Overview
During Covid lockdown, when live events were no longer possible, NJSM pivoted to a full-scale studio setup for live online performances, offering artists a professional, seamless digital stage. The focus was on care, quality, and continuity at a time when the events industry had largely paused.
Objective
To maintain NJSM's visibility, credibility, and momentum by strengthening its social media presence during the shift from live to online performances.
Context & Challenge
- 01Live events were no longer viable
- 02Artists needed a space that felt professional and performance-ready
- 03Social media became the primary stage for visibility and trust
Strategy
- 01Position the studio as a high-quality, artist-first digital performance space
- 02Use storytelling to showcase live performances, behind-the-scenes moments, and collaborations
- 03Maintain a consistent, professional brand presence across platforms
Execution
- 01Planned and executed social media campaigns across Instagram, Facebook, and LinkedIn
- 02Managed consistent posting calendars aligned with live online performances
- 03Coordinated closely with internal teams to ensure online content reflected real studio activity
- 04Showcased artist collaborations and behind-the-scenes moments to build authenticity
- 05Supported B2B communication by keeping messaging aligned with corporate and sponsor expectations
- 06Tracked engagement and campaign performance to inform future content decisions
Outcome
- 01Increased NJSM's online visibility by 40%
- 02Attracted well-known Indian artists who publicly acknowledged the studio experience
- 03Helped sustain brand relevance and audience engagement during industry-wide uncertainty
Gallery
Key Takeaway
"This project reinforced how powerful social media becomes when it acts as the primary stage. With the right care, consistency, and storytelling, digital platforms can preserve connection, credibility, and momentum even when the world goes quiet."
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